The Cynton Corporation

YOUR EXECUTIVE SUMMARY

A.V. Tony Narinesingh, CMC, APC, CC, CPC

The Executive Summary (or Project Summary) is not only a synopsis of the most important parts of the business plan and project, but it is in fact your plan in miniature form. Brevity is the key word in presenting a summary of your business plan. It is therefore recommended that you edit information from the business plan after you have completed it and include only the substantive points. The Executive Summary should be written in a clear, concise, logical manner and should be viewed as a "stand-alone" document. As such, it must accomplish the following if it is to get the reader's attention:

The Executive Summary must address clearly and concisely, the amount of funds required for the project, use of proceeds, management, products and services, marketing and sales strategies, financial summary and structure for repayment. Always show and plan an exit for the Lender/Investor/Partner. Since most prospective lenders/investors/partners have limited time to review an entire presentation to determine their interest in the project, the Executive Summary should not be longer than a six pages. The following should also be addressed in a concise form:

LEGAL STRUCTURE:
State briefly in narrative form:

THE COMPANY:

BUSINESS STRATEGIES, OBJECTIVES AND GOALS:

MANAGEMENT AND KEY OPERATING PERSONNEL:

PRODUCT/SERVICE/PROCESS DESCRIPTION:

MARKETING INFORMATION:

FINANCIAL OVERVIEW:

The following summary table is provided as an example only. Headings may be changed or the format customized to provide additional information that is relevant to your project. Use of charts and/or graphs is highly recommended.

Financial Summary
  Last Yr Current Yr Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Sales        
Gross Profit        
Net Profit        
Fix. Assets        
Cur. Assets        
Net Worth        
Re.Earnings        

© 2006