In order to raise capital for a venture, there are several elements that you need to have for presentation to a lender. First, you must have a comprehensive, well documented Business Plan, incorporating all facets of the business, including the legal structure, company history, industry and project background, operational details, market information, marketing strategy and financial data.
Start by asking yourself, why would you lend or invest your own money on the basis of your proposal?
A Lender or Investor is in the business of making money in the short or long term. He does NOT want to lose his money because of the perils of the marketplace and he does NOT want the bother, inconvenience and cost of having to seek redress or foreclose in order to safeguard his position.
Different Lenders all have distinct loan parameters. Some Lenders may have a ceiling for projects while others may have no upper limit. Some Lenders may indicate general terms prior to their due diligence and site visit. Others will not. Due diligence costs are usually paid by the applicant in advance of a firm commitment. It should not considered as an "up-front" fee, but rather, a cost of doing business. Each project is different and is treated as such by a Lender.
Only corporations and individuals that can afford to finance their efforts in raising capital should undertake the effort. The term " cost of doing business" is more true now than ever before. An applicant must understand that arranging and structuring financing is a serious and time consuming exercise. There is no "free ride" in the funding business. If an applicant is not prepared to make a monetary commitment into his project, he or she should not expect a Lender to do so. Lenders usually insulate themselves from prospects who "come off the street" by appointing or allowing experienced intermediaries to perform an initial review based on the presentation submitted. Some will charge for their services, others will not. CYNTON DOES NOT CHARGE UP-FRONT FEES for reviewing or assisting in the structuring of a venture. An intermediary cannot and will not make commitments on behalf of a Lender. Only a Lender can do so. And in most cases, a reputable Lender will not issue a commitment or contract without having done extensive due diligence. However, you should be aware that some less than honest "brokers" or "sources" collect up-front fees in the form of "due diligence" costs. So caution is always advised when paying fees where a measurable service is not being performed.
You should be aware that not all "financial brokers" or "loan brokers" can read and understand a business plan let alone suggest a structure or represent you properly. Caution should be exercised by those who make promises without first having some indication of interest from a Lender. The funding business is like every other business. There are professionals who know what they are doing.... and then there are the charlatans.
Lending Sources keep their business and borrowers' transactions confidential. They protect borrowers whom they have funded to ensure privacy and anonymity as well as for legitimate legal, personal, business, tax, competitive and security reasons. Advice often given by inexperienced lawyers and accountants for project references are unrealistic. Disclosures by Lenders are made if and when you prove your bona fides. Remember, the old adage: " he who has the money, calls the tune".
THE CYNTON CORPORATION can introduce bona fide borrowers to legitimate lending sources. We will do so without accepting up-front or advance fees.
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